See Updates to the +1 Button Before They Launch
Today Google announced a new opt-in program that allows webmaster to live preview changes to the Google +1 button before they go live (Google’s official blog post). After you’ve enrolled in the...
View ArticleGoogle +1, Google+, and Search Engine Results
If you are a web content generator and want your content to be seen, you should make sure that every place you publish is linked on your Google Profile. Why? Because of this little line in Google’s...
View ArticleGoogle (Shyly) Confirms +1 Button Affects Search Results
In an email to Wired.com, Google confirmed that it will be using signal gained from its +1 button to affect its own search engine rankings. This is no surprise and not really news. We published almost...
View ArticleGoogle AdWords Adds Top of Page Bid Estimates
Google announced yesterday that they are adding a new metric to the AdWords online account management interface. The metric shows the estimated bid it would take to (theoretically) place your ad...
View ArticleFinding Social Media Sweet Spot: Creation or Curation? Don't Be Average!
What kind of social media marketer do you want to be? You want your marketing efforts to live “where all the retweets are strong, the ROI is good-looking, and the account engagement is above average.”...
View ArticleFacebook: Now View Who Shared Your Posts Right on Your Page
Facebook has been adding a flurry of new features recently (many obviously in response to the challenge of Google+). Most of them have been so big that some smaller but important additions may have...
View ArticleWhat Facebook's New News Feed Means for Your Marketing Efforts
Facebook has introduced the most radical change in its user interface perhaps in its entire history. The familiar, straightforward News Feed, with its choice of either chronological updates from your...
View ArticleGoogle to Mobile AdWords Advertisers: Optimize Site or Die!
Google announced today that mobile website optimization now factors into mobile search ads’ quality score. Mobile AdWords ads that point to a web site optimized for mobile will receive a higher quality...
View ArticleCan Brands Still Succeed Organically on Facebook? Yes They Can! Here's How
Last week I wrote about “What Facebook’s New News Feed Means For Your Marketing Efforts.” I wrote that I believed the new News Feed, with its non-chronological, algorithmically-ranked, Top News and...
View ArticleShareThis Introduces Social Quality Index for Publishers and Advertisers
Social sharing facilitator ShareThis today announced a new service to be fully unveiled early in 2012: Social Quality Index (SQI). According to the company blog, ShareThis SQI will provide a...
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